Lots of people are looking to begin their own business, but this comes with a whole range of concerns, including trademarks. If you intend to establish a trademark, it is crucial that the correct steps are taken to ensure its validity and protection. To do that, the help of a trademark attorney indispensable.
Defining a Trademark
A trademark is a name, logo, symbol or any element legally tied to a specific product, service or business. Trademarks are critical in identifying a business and brand. Consumers may rely on trademarks to tell one product or service apart from others.
What to Trademark
Your trademark could be your company’s name or the name of your product or service. You can use all words (this is calleda “word mark”) or you can also use a graphic design, like a logo or symbol. In any case, it should delivery your message to your market. You can choose your own design for your trademark, as long as it can be protected and it is not the same as any other trademarks. Otherwise, you could get in some expensive trouble with the law.
Checking a Trademark
When deciding on a business name, you need to go with something that captures attention and is easy to remember. Most importantly, it should be totally unique from other trademarks, especially if your business name will also be your trademark. Again, infringing upon other trademarks can get you in some serious legal issues. To prevent this scenario from occurring, take time to do some research. It requires a little effort, but it can save you major headaches later on.
Scan the United States Patent and Trademark Office (USPTO) database to know about registered as well as pending trademarks. This task is not always that easy though. It actually calls for a special skill, as well as a thorough understanding of the trademark laws and all its intricacies. Hence, it is best to bring in a trademark attorney before running a trademark search.
Trademark Registration with a Trademark Lawyer
Registering a trademark can become overwhelming when you don’t have the necessary legal knowledge and are doing the task alone. However, a lawyer who specializes in trademarks can give you all the help and guidance you need. They can help you do a useful trademark search to make sure there are no duplicates. Definitely, they can prepare as well as file all the needed documentation so that your trademark is filed correctly. Finally, the moment you get your trademark, or even before, the lawyer can also devise a strategy that can guarantee its security.